Simple yet original design [YUICHI TOYAMA.] Collection

Hello everyone.
Thank you for always seeing the blog of the POKERFACE Sapporo store.

Today, I would like to introduce the brand [YUICHI TOYAMA], which is currently attracting attention not only from the eyeglass industry but also from the fashion industry.

【YUICHI TOYAMA.】
The name was changed from the brand "USH" established in 2009, and started from the spring and summer collection in 2017.
In April 2024, we opened our first flagship store in Minamiaoyama, making it one of the most popular brands today.

The brand concept is "Neural".
Although simple, in detail, you can feel the traditional Japanese craftsmanship and original design.

The frame in the photo is also in the "Double Dutch" series, a design that represents [YUICHI TOYAMA.].
This series, inspired by jump rope competitions, is also synonymous with YUICHI TOYAMA.

The front part that starts with the temple and crosses at the bridge is expressed in a single stroke.
It looks like two jump ropes.

Recently, it is a popular brand both in Japan and overseas, such as collaborating with luxury brands overseas.
Our shop has many overseas customers, and there are many people who are looking for glasses of YUICHI TOYAMA.

In the new fiscal year, if you are thinking about new glasses, please try the glasses of [YUICHI TOYAMA.] at the store.


In addition, our shop is holding a student discount according to the new year!

[Student Discount] Limited to students under 25 years old! The lens fee is 50% off by purchasing the frame!

If you are under 25 years old, you can purchase a set of eyeglass frames and lenses for 50% off the lens fee!

※Notes
There are some discounts excluded lenses.
When using the service, please show your student ID card that shows your date of birth.
It is for those who have joined the club.
It cannot be used in conjunction with other discounts.
Lens without degree are not eligible.

Student discount guarantee
The frequency may change quickly during the growth period. 。 In order for students who are more worried than adults, such as adults, to use glasses with peace of mind, the exchange of lenses for frames purchased in POKERFACE is much half price for students!

※Half the lens is available for students under 25 years of age.
※Limited to changing lenses of glasses purchased in POKERFACE.

If you don't know what kind of design or brand you have!
At the store, we will support the selection of glasses that will suit the staff!
Please contact us by all means.

This is also updated from time to time. Check it out!
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