Simple yet original collection of "YUICHI TOYAMA."

Hello everyone.
Thank you for always seeing the blog of the POKERFACE Sapporo store.

Today, I would like to introduce the brand "YUICHI TOYAMA.", which is currently attracting attention not only from the eyeglass industry but also from the fashion industry.

【YUICHI TOYAMA.】
The name was changed from the brand "USH" established in 2009, and started from the Spring/Summer 2017 collection.
In April 2024, we opened our first flagship store in Minamiaoyama, making it one of the most notable brands today.

The brand concept is "Neutral".
Simple yet detailed, you can feel the traditional Japanese craftsmanship and original design.

The frame in the photo is also in the "Double Dutch" series, a design that represents [YUICHI TOYAMA.]
This series, inspired by jump rope competition, is also called YUICHI TOYAMA.

The front parts that started at the temple and crossed at the bridge were expressed in a single stroke
It looks like two jump ropes.

Recently, it is a popular brand both in Japan and overseas, such as collaborating with overseas luxury brands.
There are many overseas customers who are looking for YUICHI TOYAMA. glasses.

If you are thinking of new glasses in the new year, please try [YUICHI TOYAMA.] glasses at the store.


In addition, we are holding a school discount in line with the new year!

[Study Discount] Only students under the age of 25! 50% off the lens fee by purchasing the frame!

If you are a student under 25 years old, purchase a set of eyeglasses frames & lenses to get 50% off for lenses!

※Please note
There are some discounts excluded lenses.
When using the service, please show your date of birth and your student ID card.
Members are eligible for membership.
Cannot be used in conjunction with other discounts.
The lens is not covered.

Student Discount Limited Warranty
The number may change quickly during the growth period. 。 In order for students who are more worried than adults to use glasses with peace of mind, the exchange of lenses for frames purchased in POKERFACE is half price!

※If you are under the age of 25, you can use half the lens as many times as you like.
※Only for changing lenses of glasses purchased in POKERFACE.

I don't know what kind of design and brand it is!
At the store, the staff will support you to choose suitable glasses!
Please contact us by all means.

This is also being updated from time to time. Check it out!
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