【YUICHI TOYAMA.】 2024S/S Collection『U-166』

Hello everyone.
Thank you for visiting the POKERFACE blog.

The weather recovered from yesterday's bad weather, and the number of days that are easier to spend than the temperature has increased.
The Autumn Fest will soon begin in Sapporo, so I gradually feel autumn.♪

An exhibition of glasses will also begin in October, but at the Sapporo store, the new work of "YUICHI TOYAMA.", which was waiting for arrival the other day, has just arrived, so I would like to introduce it today.
【YUICHI TOYAMA.】
model:U-166
size: 43 □25
color: 01,02,03,04
price: ￥55,000 in tax

A new theme from this season's collection "PINCH" - Pinch
"PINCH collection" incorporates literally "clogged" design into the frame.

The lens is a classic round shape.
The design that draws a "clogged" constriction from the Yoroy parts to the joint part is a new theme "PINCH".
It is woven, and you can feel the playfulness that combines classic and modern like YUCHI TOYAMA.

It looks like a loose eye size feeling, but the lens size is 43 compact, but it has a thick fabric texture and a wide bridge width of 25mm, so it is finished with an exquisite size feeling.
The rounded straight Temple, which is tailored to the round shape of the front, gradually becomes thicker toward the tip and wraps the side head, giving you a stable feeling backed by the design.

By wearing the inner rim in a form that borders the inside of the rim, the design of the front rim is emphasized, and you can enjoy the round shape of the U-166 even more.
This work has a new design with a nose pad directly attached to the inner rim, and the silhouette around the nose when hung is neat.

All 4 colors of Ra are in stock.
Please try it at the store.

Next, there are only 5 days left to leave this campaign, which is currently being held.

Get 10% off full purchase with trade-in glasses and sunglasses! “Megane ECO RE-USE” campaign

During the period until September 1st (Sun), bring your glasses and sunglasses that you no longer use, and you will get 10% off when you purchase a set of frames + lenses.
If you bring one trade-in item and purchase more than one item, it will be a special treatment. If you purchase a set, in addition to the degreed lens, the lens without degree is also applicable.

Why don't you take this opportunity to buy your glasses?

・Special treatment is limited to the day you bring unnecessary glasses and sunglasses.
・There are some products that are not eligible for discount.
・Cannot be combined with other discounts.
・Date glasses and demo lens frames are not eligible for collection.
・The collected glasses cannot be returned.
・Cannot be combined with 10% off and other discounts.
・In order to use this service, you need to join and register with members. (You can join on the day)
・It will not be held at the online store.

I'm tired of the design...
I can't wait to throw away my long-loved glasses...
Are those glasses and sunglasses sleeping in the drawer?

Please bring unnecessary glasses and sunglasses to POKERFACE.

The collected glasses that can be reused are sorted by frequency at the Lions Clubs International Recycling Center, and through the Lions Clubs International Association, a community service organization, to help those who need glasses in low- and middle-income areas around the world.

In the 2023 campaign in POKERFACE, we also helped collect a lot of glasses.

It will be a great opportunity that has been very popular every year, so please drop in at this opportunity!


This is also being updated from time to time. Check it out!
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