chelmico×JOURNAL STANDARD／POTR／Onitsuka Tiger｜ To continue the best MY WAY with a unique soulmate & "MADAMADA" photo report

In a youth culture that feels like the 2000s
To make adults playful

"JOURNAL STANDARD" is a shop that expresses the present by mixing "JOURNAL" items that always incorporate trends and news from around the world and "STANDARD" basic items. This fall and winter theme is "Enjoy Revival Mood" in Chic "!" Focus on the revival mood of youth culture, reminiscent of the 2000s, such as loose denim, denim setup, cargo pants, low waist bottom, compact tops, and sports mix. However, the point is to wear it chicly for adults. We propose a seasonal adult mix style that combines traditional and sporty essence while incorporating the mood of the 2000s, such as tweed jackets and track pants.

Fond of fashionable adults
JOURNAL STANDARD's custom collaboration item

The down vest that Rachel wears is a popular bespoke item regardless of gender of JOURNAL STANDARD x THE NORTH FACE PURPLE LABEL. Since the amount of down is not too much, it is made into a neat and moderate volume, so you can enjoy various layered styles by layering outerwear and G-jeans from above. Bottoms is a special model supervised by HOLIDAY for JOURNAL STANDARD × CHAMPION. "It's a very warm down vest with no sleeves! In this style, I thought I would like to go live next time. It's very cool, but at the same time I feel relaxed. Looking at the shop, "Oh, that's because I didn't have a muffler", "I want to try such a long coat this year", etc. It was a very enjoyable shopping experience because I was delusioned with the styling of items that I didn't have while actually picking up various items in hand, such as "Oh, I didn't have" (Rachel).

When you put on a new color,
I became more like myself

Mamiko wears a bright red knit x Levi's® 501® denim and a red lip. The feminine JOURNAL STANDARD knit with a deep skipper design is made of cashmere mixed, warm and soft touch. The silver leather mini bag of TOKYO's first fashion brand "HELOYSE", which started in 2011 in SOHO, New York, accents the style. A cute bag that can be held as an accessory that allows you to put a little accessory such as a smartphone or lip, is a stylish companion for winter coordination that tends to become a rut! "I always tend to choose dull-colored knits, so the crisp red knit was very fresh. I didn’t have much opportunity to wear a red lip, so I wanted to try a red style this fall and winter,” Mamiko said.

Two people who deliver life-size words that do not stretch out.
About Rachel and Mamiko's driving force

Rachel, who gave birth to her first child and became her mother in May 2021. After giving birth, she told me that she was full of new emotions every day. “I’ve been really excited every day lately. When I'm with a child, I'm always aware that it's amazing. During this time, when I saw "Ponyo" together, the way I saw it was completely different from when I was a student, and I had an interesting experience. It is a day when children tell me that. When I make a song, "I wish the society was a little brighter" or "What can I do as an adult?" “What can you do through music?” The idea has always come to be somewhere in the corner of my head,” Rachel said.

Chelmico started its activities in 2014. Next year we are preparing for the anniversary of the 10th anniversary. After his debut, he gained popularity with the momentum of dropping flying birds and dominated the music world. What is the driving force behind Mamiko's activities as an artist?
“I love music so much. I love singing and making it too. I'm really happy to be able to do my job. Now……I can't imagine myself not doing this job. What is important in expression is whether you can “sympathize” when you hear it later. The music came out, “Wow, it’s so cool!” Do you think it's bent? I’m trying to make that kind of music,” Mamiko said.

＜NEXT＞ chelmico×POTR｜ 『PARCO CRUISE』

＜NEXT＞ chelmico×Onitsuka Tiger｜ 『PARCO CRUISE』

＜NEXT＞ MADAMADA｜ 『PARCO ART＆CULTURE DAYS』